VML

Cannes Lions 2024: Trends and takeaways

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Marketplaces - the Good, the Bad and the Unfulfilled

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VML Roars at Cannes 2024

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Coca-Cola

Thanks for Coke-Creating

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Movistar

This Is Not a Game

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We create connected brands to drive growth

Vaseline

Mended Murals

Restoring street art to empower skin health equity

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Canon

World Unseen

Developed in partnership with RNIB, Canon inspires accessible photography designed for all.

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Coca-Cola

The World Needs More Santas

The spirit of generosity and goodwill is in us all

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Mondelez

OREOCodes

Creating a commerce experience that turns milk barcodes into OREO offers

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Vow

Mammoth Meatball

The woolly mammoth is back to raise questions about the future of food

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Coca-Cola

I See Coke

A built-in Alexa skill that rewards viewers every time a Coke pops on screen

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Honest Eggs Co.

FitChix

Changing the egg industry one step at a time

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Heinz

Is That Heinz?

A clever solution to call out imposter ketchups shows there's only one authentic Heinz

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Mondelez

OREO Menu

Turning any website's hamburger menu into a menu for OREOs

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Lira

Unsealed Books

The second biggest bookstore chain in Hungary takes a stand for freedom of literature

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Vaseline

Sunitizer

Upcycling unused hand saniziter into sunscreen dispensers

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General Mills

Royalties for Nature

A sustainable partnership between Nature Valley and Amazon Prime to stream royalties

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Telefonica Movistar

Copper Skin

A technology and health innovation to transform the lives of children affected by Butterfly Skin

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Technology

Vanishing Emails

When promotional emails expire, their carbon footprint cuts back

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Ford

The Support Belt

The first seat belt accessory designed to keep breast cancer patients safe after a mastectomy

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Coca-Cola

Comic-Can

The first interactive, story-building, superhero experience in a can

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Real Betis Balompié

Test Bético

With Test Bético, Real Betis welcomes its newest fans into the world with the iconic colors of the club

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Wendy's

Don't Delete Menu

Unexpected offers made people think twice before deleting us

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ASDRA

Absurd Promises

Analyzing politicians' promises to launch a new disability law for people with Down syndrome

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Movistar

This Is Not a Game

Alerting young gamers and parents about the dangers of online gaming and real-life criminal grooming

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Coca-Cola

Thanks for Coke-Creating

Embracing local culture and creativity through iconic branding

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Child Focus

Call Glenn

Reactivating the phone of a sexting victim to protect others

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Coca-Cola

Sing to Remember

Using the power of music to awaken forgotten languages

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Egale

Pride Unravelled

Making anti-LGBTQ+ hate in Canada unignorable through powerful data visualization

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Baileys

Baileys Sound Scales

A unique audio innovation tells consumers what's left in their bottle and offers ideas on how to enjoy it

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Wendy's

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform

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Makro

Adscan by Makro

A shopping tool capable of converting any outdoor ad into our new commerce channel

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Rip Curl

Rip Curl Virtual Pro

The World’s First Virtual Surfing Competition

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Florida Immigration Coalition

Napkins of Rights

We turned napkins into a bill of rights for undocumented immigrants

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Beko

The Beko Inheritance

Appliances made to outlive you

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See all our work

Insights

Insight

Health for All

This year's World Health Day slogan is “My Health, My Right;” VML Health CEO Claire Gillis explains how advertising can inspire better healthcare for everyone

Peach Fuzz Pantone Color of the Year 2024

Insight

The Future 100: 2024

Revealing the 100 trends that will change the world.

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Hand surrounded by colourful abstract shapes

Insight

Tomorrow's Commerce 2024

20 future trends to pique the interest and shape the plans of business leaders today

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Insight

Mind The Gap

We're on a mission to drive inclusivity in commerce by helping retailers and brands create more relevant and valuable experiences for underserved communities

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